Christopher Clancy

content design / strategy / project management

Highlights

I’m currently a Content Designer in the Monetization org at Meta where I’ve spent the past 9 months creating new content design patterns for Ads Manager guidance.
I’m a highly skilled content strategist with extensive experience in content design, writing, editing, project management, cross-functional collaboration, and managing content vendor teams.
I led the Google Ads Content and Knowledge Excellence H+ launch strategy initiative, providing training around product launches to accelerate time to launch, and reduce escalations and cost with a tiered menu of scaled solutions.
I also drove Google Ads initiatives designed to apply, maintain, and evolve consistent content standards across both internal- and customer-facing content.

Skill Matrix

Skills	Years	Company
Content Design	5+ years	Meta, Google, Viasat
Content Strategy	14+ years	Meta, Google, Microsoft, Viasat
Digital Ad Platforms	11+ years	Meta, Google, Microsoft
Figma	4+ years	Meta, Viasat

Professional Summary

Content Designer at Meta, driving new guidance content for H2 Sales parity, PFR Hub, and Opportunity Score, as well serving as a key contributor to the Unified Guidance Framework initiative.
Senior Content Strategist at Google, driving QA for generative AI training initiatives, scaled content solutions, and content strategy development.
Extensive tenure at Microsoft, managing various roles in content strategy, content management, website management, and marketing communications, contributing to strategic growth, advertising sales exceeding $155M annually, and driving YoY increases in customer satisfaction scores.

Professional Experience

Content Designer / Meta

Apr. 2024 – Jan. 2024

Led content design initiatives developing new advertiser guidance for Meta Ads Manager, ensuring clarity and usability across desktop, mobile, and in-product surfaces.
Collaborated with cross-functional (XFN) teams to deeply understand advertiser needs, pain points, and perceptions, driving user-first content strategies.
Applied user research (UXR) insights to identify advertiser comfort levels and prioritize transparency, crafting content solutions that increase trust.
Partnered with Legal, Statistics, and Metrics teams to align content with Ads Manager guidance standards, ensuring compliance and accuracy.
Worked closely with Product Design teams to create seamless UX solutions across platforms, leading the content design process from concept through execution and handoff.
Aligned with fellow Content Designers to deliver cohesive user experiences while maintaining consistent content patterns across all product surfaces.
Engaged with cross-functional teams to assess holistic advertiser needs, optimizing experiences throughout the entire campaign lifecycle for end-to-end improvements.

Content Strategist / Google

Jul. 2023 – Nov. 2023

Developed, edited, tested, and improved content including UI language, product education materials, product names, and navigational content.
Oversaw efforts to apply and maintain consistent content standards, and improve content voice and tone.
Assessed human generated training content to ensure quality and compliance with unified persona guidelines.
Managed requirements and collaborated with XFN teams, including: product design, UXR, product management, marketing, and engineering to create effective localized content.
Designed and facilitated training sessions and QA to ensure adherence to content guidelines.
Shared work and provided feedback and ongoing guidance to writers within the Global Operations Center, cultivating an environment of continuous learning and improvement.

Content Strategist / Google

Jan. 2022 – July 2023

Built and maintained strategic relationships with key stakeholders to deliver quality scaled content solutions and services across the user lifecycle.
Provided project management support for large scale initiatives and complex content operations projects by anticipating, identifying, and recommending ways to improve content on scaled surfaces via analysis of business needs.
Created a scaled content toolkit and menu of services that brought the full breadth of editorial capabilities into our priority launch process, and provided specific guidance and best practices for consistent, repeatable deployment.
Managed projects through their content lifecycle (e.g., scoping, drafting, review, iteration, publication).
Drove a 100% adoption rate for a new legal self-certification process for the cross-functional team, significantly improving article TAT by reducing or eliminating the need for a review by product counsel.

Content Strategist / Google

Mar. 2021 – Dec. 2021

Managed Hotel Ads Help Center rebrand project from scoping to publication, and performed all required rewrites to 300+ internal and external Help Center articles around the launch of the Free Booking links feature, with the goal of:
- Providing consistent tone and style
- Creating better organized article structure
- Completely reorganizing the topic tree structure
- Developed all new content and project managed the creation of the Hotel Ads Starter guide, including content hierarchy, creation of multimedia and editorial content.

Content Strategist / Google

Dec. 2020 – Feb. 2021

Created and managed content inventories, tagging and metadata, content history, archiving, and change management.
Acted as a strategic partner with cross-functional stakeholder groups including site management, content development, and localization.
Provided strategy, governance, and documentation for the web production process including performance metrics, SLAs, and engagement models.

Content Strategist / Viasat

Jan. 2019 – July 2020

Used Figma to create content solutions designed for modularity, localization, reuse and automation, with emphasis on responsive design principles.
Led content strategy for a multi-site web consolidation project, collaborating closely with stakeholders to create professional-grade content that was consistent and on-brand.
Described and presented methods, and content tradeoff rationale along with ongoing recommendations to peers, team partners, business stakeholders, and product designers.
Managed a team of technical writers, trusted with ensuring new content would meet standards of quality, measured in terms of accuracy, usability, and consistency.

Content Strategist / Expedia

Aug. 2015 – Aug. 2018

Aligned with engineering-and-operations SMEs and stakeholders to drive content management and UX projects to completion using SharePoint and Confluence content management systems.
Oversaw the creation of taxonomies and metadata frameworks for grouping and tagging content.
Worked closely with internal content systems teams to promote content propagation across internally developed, brand-adjacent websites.

Content Strategist / Microsoft

Apr. 2006 – July 2015

Led project management efforts, supporting advertising sales exceeding $155M annually.
Developed content strategy for Microsoft Advertising platforms, including Bing, MSN, Yahoo!, AOL networks, and other Microsoft-affiliated partner websites.
Provided consultation and recommendations around marketing content, UX, site navigation, and SEO.
Developed training and guidance for the content management team, and delegated administrative tasks and configuration work to support publishing workflows.
Managed risks and helped define deliverables for new projects, campaigns, and website initiatives.
Managed the Microsoft Partner Network (MPN) localization budget and collaborated with localization vendors to localize content for 80+ MPN subsidiary sites.

Project Leadership

H2 2024 Sales Guidance – Apr. ’24 – Dec. ’24

Collaborated across XFN teams to create new content for 20+ Meta Ads Manager guidances, as well as serving as a key contributor to the creation of standardized patterns, and updated guidelines. This included all aspects of new guidance creation from headline-and-body patterns to how to write tooltips designed to support potential outcomes.

Google C&KE – Feb. ’23 – ’23

Led Google Ads Content and Knowledge Excellence (C&KE) H+ launch content strategy development, aimed at building self-sufficiency into our largest launches, accelerating time to launch, improving task completion and reducing escalations by building a tiered launch approach and menu of content services that brings the best of scaled solutions.

Comms with POMs/CIS Feb. ’23 – Apr. ’23

Developed guidance for Google product operations managers around tools, capabilities, processes, best practices, and complimentary skills. Shared this knowledge by proactively leading “Comms with POMs” and Content Improvement Solutions initiatives from inception to launch/land with delivery via presentations in H2, 2023.

Performance Max for Travel – Jan. ’23 – Mar. ’23

Managed the creation of instructional articles for new/prospective Google Ads torso suppliers and agencies onboarding to Performance Max. Supported customer self-sufficiency and revenue enablement (providing ARR opportunity of ~$500M) beginning in Q2, 2023.

Google Ads AI Rebrand – Mar. ’23 – June ’23

Managed a major help center rebranding initiative of 25k+ affected articles, and providing editorial oversight to ensure alignment with marketing-approved terminology around Google’s AI. Supported executive-level messaging to unify branding and provided consistent, high-performing guidance (demonstrated by user research).

Education

University of Idaho – BA, Journalism and Mass Communications
North Idaho College – AA, Journalism

Author: C. Clancy